Yuan Sushi - Japanese restaurant
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Mixed Media Design (Group)
⊶Project
Integrated store design in the logo, menu, and peripheral items.
⊶The Brief
Our team combined celebration elements and used the color red, lanterns, cherries, flowers, and so on to design business cards, chopsticks, menu, table-top stand, paper bags, takeout lunch boxes, and fan.
⊶Problem
After observation, we found that this Japanese restaurant offers cuisines similar to other stores and lacked uniqueness. We also discovered that the age group of current diners is older.
⊶Solution
We helped the restaurant add the element of “celebration” to give it special highlight and distinctive features in the industry.
⊶The Target
Age: College students, Office workers
Educational Level: High school or above
Occupation/Economic Level: More than NT$10000 monthly income
Hobbies/Interests: Likes Japanese food and Japanese culture
⊶Materials
a piece of flower cloth
a light bulb
batteries
papers