Yuan Sushi - Japanese restaurant​

Mixed Media Design (Group)

⊶Project

Integrated store design in the logo, menu, and peripheral items.

 

⊶The Brief

Our team combined celebration elements and used the color red, lanterns, cherries, flowers, and so on to design business cards, chopsticks, menu, table-top stand, paper bags, takeout lunch boxes, and fan.

 

⊶Problem

After observation, we found that this Japanese restaurant offers cuisines similar to other stores and lacked uniqueness. We also discovered that the age group of current diners is older.

 

⊶Solution

We helped the restaurant add the element of “celebration” to give it special highlight and distinctive features in the industry.

 

 

⊶The Target

Age: College students, Office workers
Educational Level: High school or above
Occupation/Economic Level: More than NT$10000 monthly income
Hobbies/Interests: Likes Japanese food and Japanese culture

 

⊶Materials

a piece of flower cloth

a light bulb

batteries

papers